Kobie Hughes of Perth Australia was just a property owner trying to rent out her home. A standard 3 bedroom in a standard neighborhood that just didn’t have enough curb appeal to draw attention. Apparently traditional straight forward craigslist or zillow Australian equivalent advertising was not working for her so she got creative and posted her property as a “Financial Black Hole for Rent”.
Kobie made some notable changes to her ad and experienced overwhelmingly positive feedback and, I hope, a worthy tennent. She chose to be honest about the less desirable qualities of the neighborhood, leaving little to subjective speculation. Referring to the local bar, she says, “this charming tavern has kept its feet smelling carpet and may or may not still have a wee trough against the bar.” For the pet owners, such as I, the pet policy is particularly important. She writes, “We allow pets because there's no carpet for them to wee on and we figure pet owners won’t complain about the sweet chorus of dogs that raise their angelic song to the heavens (postman, neighbours, cats, spiders, wind, air) in the morning (noon, night, afternoon, dusk, dawn, evening, twilight, midday…).” The full advertisement is truly worth a read for a refreshingly good chuckle.
From my own personal experience, trolling for a rental can be mind numbingly monotonous. All the ads are titled similarly, details blur together between properties to the point where nothing makes anything special and eventually the only thing I end up caring about are the price points. From a property manager’s standpoint, I can see this being problematic for actually getting your unit leased. So what is a landlord to do? Turn something on its head. Do the unexpected. Be remarkable. Get noticed.
No comments:
Post a Comment